Conductiv Rebrand & Medpricer Brand Sunset Support

Conductiv®, formerly Medpricer, is a software company that strives to empowers supply chains to optimize their third-party services.

Goals: Rebrand and enter a broader industry

Conductiv was going through a rebrand and needed a partner to assist with transitioning from targeting only the healthcare segment in the procurement industry to targeting the industry as a whole. I provided support in the following areas:

• New social account creation and sunset strategy

• New Google Ads campaigns focused on a broader industry category

• Campaign support and reporting

• Rebrand site audit to identify areas where the site can be improved and actionable recommendations

• Creating new landing pages and updating old ones within Hubspot