Downtown Streets Team website revamp

Downtown Streets Team (DST) is a not-for-profit that strives to end homelessness by enabling unhoused people to restore their dignity and rebuild their lives.

Goal: Revamp DST website and update user journey

DST was going through some internal changes and as a result their Senior Director of Development needed support integrating DST and Streets Team Enterprise, a for-profit subsidiary, as well as bifurcating their user journey between those who need help (people experiencing homelessness) and those who would provide help (foundations, donors etc.). I supported with the following projects:

  • Website audit to determine the best sitemap and structure

  • Site redesign to better improve user journey and increase opportunities for conversion

  • Develop and identify an SEO strategy as well as implement best practice

Previous

Conductiv Rebrand Support
Next

Stova Brand Consolidation